The customer’s core production workloads—including customer portals, internal operations systems, training platforms, and policy-related services—were originally hosted in the AWS Asia Pacific (Singapore) Region.
As the majority of users, customers, and licensed insurance personnel are based in Thailand, the organization identified increasing latency for business-critical workflows that directly impacted customer experience. Cross-border network paths to Singapore introduced avoidable delays in customer self-service, benefits processing, and staff training systems.
At the same time, the customer saw an opportunity to optimize infrastructure costs by migrating workloads closer to its primary user base. With the AWS Asia Pacific (Thailand) Region available, the organization aimed to reduce application latency, simplify regional architecture, lower inter-region network dependency, and improve overall cost efficiency while maintaining business continuity. The customer required a structured migration approach with minimal downtime, secure landing zone governance, and measurable performance and cost improvements.
