NEO Corporate Public Company Limited

NEO Corporate Public Company Limited is a leading Thai fast-moving consumer goods (FMCG) company, established in 1989 and headquarters in Bangkok. Initially known as Bio Consumer Co., Ltd., the company rebranded to NEO Corporate in 2016 and was listed on the Stock Exchange of Thailand in 2024 under the ticker symbol "NEO". NEO Corporate specializes in the manufacturing, marketing, and distribution of a diverse range of consumer products, including household products, personal care products, baby and kids products, and pet care products; under 9 renowned brands: Fineline, D-nee, BeNice, TROS, Eversense, Vivite, Smart, Tomi, and LovliTails.

NEO Corporate Public Company Limited is a leading Thai’s consumer goods company with a commitment to be Asia’s innovative FMCG company who aims to uplift consumers’ quality of life via product innovations under the slogan “Uplift the Essentials for Everyday Betterment”

To achieve these goals, the company recognized the urgent need to modernize its IT infrastructure, particularly its core SAP system, which remains hosted on aging on-premises hardware nearing end of life. The current infrastructure not only increases operational costs but also places a heavy burden on internal teams for server maintenance, updates, and troubleshooting.

Migrating the SAP workload to AWS cloud infrastructure is therefore seen as a critical step to ensure system reliability, operational efficiency, cost optimization, and future scalability.

To address NEO Corporate’s business challenges, the partner designed and implemented a comprehensive migration strategy, starting with the first SAP workload migration to the AWS Thailand Region. By moving the SAP system to a modern cloud environment, NEO Corporate significantly reduced the risks associated with aging on-premises hardware while enhancing the system’s scalability, resilience, and performance.

The solution leveraged a multi-account landing zone architecture following AWS best practices to ensure strong governance, security isolation, and operational efficiency. SAP workloads were deployed on Amazon EC2 instances certified for SAP applications, using instance types optimized for high performance and scalability. To optimize cost efficiency, the design incorporated AWS Savings Plans, helping to maximize resource utilization while reducing overall compute expenses.

For storage, the architecture utilized Amazon EBS for SAP database volumes and application storage, Amazon FSx for Windows File Server to support SAP file-based workloads, and Amazon S3 for backup and archival storage. Monitoring and security logging were enabled through Amazon CloudWatch and AWS CloudTrail, providing centralized visibility, operational metrics, and compliance reporting.

To ensure low-latency and reliable connectivity betweenNEO Corporate’s on-premises network and AWS, AWS Direct Connect was implemented. Additionally, Amazon Route 53 Resolver was used to facilitate seamless DNS resolution between on-premises systems and cloud-hosted environ

Migrated SAP to AWS Cloud to reduce hardware risks and improve scalability and performance

Cloud-native setup enables on-demand scalability, removing legacy on-premises limitations.

Following the migration and active-active SAP architecture design on Amazon EC2, NEO Corporate successfully modernized its critical SAP environment with tangible business benefits. By distributing SAP workloads across two Availability Zones with automatic failover and load balancing, NEO Corporate achieved 99.99% system uptime, virtually eliminating the risk of downtime caused by hardware failure or maintenance activities.

Operational efficiency improved dramatically. Automation of scaling, patching, and backup operations reduced manual system administration efforts by approximately 80%, allowing the IT team to reallocate resources towards strategic projects. Furthermore, with optimized EC2 instance sizing and the use of AWS Savings Plans, cNEO Corporate realized a 35% reduction in overall IT infrastructure costs compared to its legacy on-premises environment. Application performance improved as well, with SAP transaction response times improving by 25%, enhancing end-user productivity.

The cloud-native design also cut the provisioning time for new SAP environments from weeks to under 1 hour, enabling NEO Corporate to support new business initiatives faster than ever before. With the highly resilient and scalable architecture now in place, NEO Corporate is well-positioned to drive innovation, scale operations seamlessly across Southeast Asia, and maintain its competitive edge in the FMCG industry.

Achieved 99.99% SAP uptime with active-active architecture, eliminating downtime risks.

Reduced manual admin effort by 80% and infrastructure costs by 35% through automation and optimized EC2 usage.

Cut SAP provisioning time from weeks to under 1 hour, enabling faster business support.

About the partner

SiS Distribution (Thailand) Public Company Limited is a leading IT distributor in Thailand and the country's first authorized AWS Distributor. As an AWS Partner Network (APN) Consulting Partner, SiS Distribution specializes in helping businesses of all sizes adopt and optimize cloud technologies. The company supports customers across various industries with cloud migration, solution architecture, and managed services, leveraging its extensive ecosystem of partners and cloud expertise. SiS Distribution's commitment to innovation and customer success positions it as a trusted partner for digital transformation initiatives in Thailand.

NEO Corporate Public Company Limited

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